JCDecaux UK is lighting up West London with new additions to its rail portfolio. Including the first large format digital screen in the vicinity of Paddington Station - accompanied by six brand-new digital 6-sheets, joining as the latest additions to our growing premium digital network, designed to capture the attention of Paddington’s ever-increasing footfall and deliver standout impact for advertisers.
Paddington Station is one of London’s key transport gateways, connecting the capital to major cities including Oxford, Reading, Bristol and Bath. With the Elizabeth line, strong tube links and the Heathrow Express, a 15-minute service, providing passengers the quickest route from Central London to Heathrow Airport. It’s a hub for business, leisure, international travel, and a magnet for investment from leading global brands such as M&S, Microsoft, Sony and Visa.
The Paddington Square development, a remarkable £825 million project, has transformed the area, not only through the construction of an 18-storey building, with Capital Group occupying nine of its floors, but also by improving accessibility with the pedestrianisation of London Street. The development has introduced over 18 new food and retail outlets, with more to come. Including, retailers such as Kate Spade, Market Halls, Pret and ‘Ce La Vi’, West London’s highest rooftop restaurant and terrace.
Set in the heart of Paddington’s vibrant new shopping and dining quarter, and directly above the step-free Bakerloo line entrance, the striking new 4m x 2m digital display commands attention in one of London’s most exciting emerging destinations. It’s the perfect platform for brands looking to reach a dynamic, diverse and on-the-move audience.
The launch is complemented by six new digital 6-sheets, further strengthening JCDecaux’s presence across the UK’s busiest travel hubs. Together, these premium sites give advertisers the opportunity to connect with an affluent, high-value audience within one of London's most dynamic and fast-growing destinations.
