Buzzballs is making a splash in South London with these playful special-builds in Clapham and Brixton - wrapped in the brand's bright colours and distinctly spherical packaging, and decorated with giant special-build Buzzballs.
Originating in the US and owned by drinks manufacturer Sazerac, the ready to drink cocktails hit UK shelves in 2022, and are being labelled the undisputed drink of the summer and the UK's pre-drink essential. In the same summer, Buzzballs have booked their first campaign through JCDecaxu's GENgage programme, enabling the brand to reach their target Gen Z demographic where they live, work and socialise in London — and proving that a cocktail of creative advertising and carefully-chosen OOH locations drives fame for brands.
The activations were brought to life by JCDecaux's Creative Solutions Team, and include a Rail digital 6-sheet in Clapham Station, and a bus shelter situated just outside of music venue Electric Brixton, which is popular with Gen-Z audiences.