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When you ride, she rides.

JCDecaux Community Channel is proud to partner with World Bicycle Relief to support its annual ‘Pedal to Empower’ campaign. Now live until June 3rd, the contextually relevant campaign which calls out the city locations in its messaging, is currently running across digital billboards and Communication Hubs1 nationwide helping to spread World Bicycle Relief’s message further and louder than ever before.

This collaboration supports the World Bicycle Relief’s mission to raise visibility for ‘Pedal to Empower’, a global movement now in its sixth year, which encourages people around the world to get on their bikes in solidarity with women and girls in need of mobility.

Every ride taken during the campaign helps fund bicycles that provide women and girls in rural regions of the world with access to education, healthcare, and economic opportunities—transforming lives one ride at a time.

We are deeply grateful to JCDecaux for supporting Pedal to Empower and helping us spread the word through their JCDecaux Community Channel programme. Their contribution is not just about visibility—it’s about mobilising a global community to act. Thanks to their support, more people will be inspired to get on their bikes this May and June and help mobilise women and girls through the power of bicycles.

Ben Sadler

Managing Director of World Bicycle Relief

We’re proud to support World Bicycle Relief and its powerful campaign which shows how something as simple as a bicycle can unlock opportunity, independence, and a better future for women and girls in rural communities around the world.

Chris Dooley

Head of Social Impact at JCDecaux UK

For more information about the campaign click here.

 

1Our Communication Hubs are operated by Infocus Public Networks Limited which is a wholly owned subsidiary of JCDecaux UK Limited.

Published in Cities, Digital