SheSays, the non-profit organisation championing gender equality in the creative industries, has launched a nationwide campaign, in partnership with JCDecaux Community Channel, asking the industry to “Rework the Future”. This initiative aims to cocreate a more inclusive future of work that better meets the needs of women and non-binary people.
Launching today, the month-long OOH and social campaign features a range of creative variants, each presenting a blank for the audience to complete.
The messages are displayed on brightly coloured "Post-its," symbolising the work needed to shape the industry's future. Folded corners on the creative indicate the importance of the matter and act as a reference to indicate that the audience should return to the topic repeatedly, as you would do when marking a key page on a book. The campaign’s tagline “The Future is what we make it” is a positive call to action, encouraging everyone to “Have your say at reworkthefuture.com” by completing a questionnaire about the fundamental changes needed to create a better work environment.
The data collected will feed into a manifesto for change, which SheSays plans to present to businesses in late September. SheSays hopes this manifesto will highlight urgent issues and serve as a roadmap for actionable improvements in workplace policies.
Amy DickOur campaign is urging people to have their say to build a better future of work. We want people to feel empowered and see that the future is yet to be decided. There is a massive opportunity to shape it in a way that better reflects our needs.
UK President, SheSays
Chris DooleyI am proud that we are bringing SheSays’ important message to a national audience across our digital Out-of-Home screens. The JCDecaux Community Channel creates real value through the power of the public screen and aims to amplify Out-of-Home’s role as a force for good in the community.
Head of Social Impact, JCDecaux UK