Our digital 48-sheet cross-market effectiveness tool
Mall Footfall Attribution
Mobile data from 24m devices to tell us more about who is seeing our OOH locations.
Retail & Media Measurement (EPOS)
Using anonymised, GDPR compliant mobile web data, interests and behaviours across a wide range of categories are overlaid to build a clearer picture of the audience.
Creative Optimisation (Optix)
Select the best OOH frames to target a particular audience or identify the highest indexing areas and times to optimise your campaign.
Animorphic Activations and Station Dominations
A brand wishes to target theatre goers in London. Using BT Active Intelligence data, we can rank the best frames to reach them and then use to build an effective campaign.
