A major financial, cultural and tourist hub

City of culture


Premium audience


Primed by OOH


Digital media opportunities
STREET FURNITURE
Digital bus shelters providing ‘LiveTouch’ capabilities and comprising 84” screens are synchronised by line of sight along Princes Street in the city centre. The channel has since been expanded to Leith Street, unmissable to shoppers visiting John Lewis. 52 digital 6-sheets in total deliver 13.6 million weekly viewed impressions.

LARGE FORMAT DIGITAL



THE EDINBURGH ARCH
This premium, double-sided state-of-the-art digital superstructure is a unique gateway to the city. The 41 square metre screens are unmissable to drivers travelling to and from Edinburgh Airport delivering a total of 1.5 million weekly viewed impressions.
THE EDINBURGH TOWERS
The West Approach tower sits adjacent to the RBS headquarters and the prestigious Edinburgh Business Park. The Calder Road tower is in close proximity to the heart of the city centre. Together, they deliver a total of 881,000 weekly viewed impressions.
NATIONAL DRIVE
These ten large format digital screens deliver a total of 5.2 million weekly viewed impressions and together form a powerful channel for brand communication in the city, strategically positioned on key arterial routes.
