In the lead-up to the bank holiday weekend, Virgin Trains are promoting their ‘Seriously Seductive Seat Sale’ across JCDecaux’s Transvision network.
Targeting commuters in London’s busy rail stations this week, the DOOH campaign promotes the variety of journeys available from 29th April – 1st May, such as: “Birmingham to London…250,000 seats at just £5.50”. Underlining the flexibility of Outdoor, as a final purchase prompt the creative currently announces to commuters that the “Sale Ends Today”.
Graham Leech, Executive Director Commercial at Virgin Trains, said: “This is the biggest seat sale we have ever done and the 1.9 million discounted tickets will fly off the shelf. We hope people will make the most of this great offer to go and explore the wonderful locations along our routes.”
Planned and booked by Manning Gottlieb and Talon, the Outdoor campaign is also running on The M4 Torch, part of JCDecaux’s W8 network of iconic digital portrait locations in West London.