Uncle Ben's POS campaign

With the Chinese New Year occurring later this month, Mars Food UK Ltd has booked a tactical point-of-sale advertising campaign with JCDecaux to promote their Uncle Ben’s Asian food products.
Asking consumers to ‘celebrate with Uncle Ben’s’ and ‘savour the flavours of Chinese New Year’, the time-sensitive campaign targets shoppers at the major UK supermarkets: Tesco and Asda, on point-of-sale 6-sheets.
JCDecaux research shows that 55% of all adults are planning on celebrating Chinese New Year, with 47% prepared to celebrate by cooking Chinese meals at home.
This two-week campaign was planned and booked with JCDecaux by ZenithOptimedia and Meridian.