This National Tree Week (November 23rd to December 1st), JCDecaux Community Channel is proud to support The Tree Council's latest Out-of-Home campaign that is raising awareness of the benefits of trees amongst audiences in Rail stations across the UK.
The Tree Council, a national charity that brings people together for the love of trees, worked with JCDecaux Community Channel and M&C Saatchi Group to develop the Out-of-Home creative. The designs, one of which is animated to show an autumn leaf falling, combine a familiar looking tree shape with a tree related fact, showcasing some of the less well known ways that trees help improve people's daily lives.
The Tree Council's latest Out-of-Home campaign for National Tree Week.
Sara LomMost people will walk by a tree on most days, perhaps without even noticing its presence. But trees deliver so much for us. For National Tree Week, we wanted to remind people in a busy built environment, like a railway station, of some of the wonderful ways that trees help us in our lives. We hope commuters see our posters and take away a positive message that leads to a greater understanding and lifelong appreciation of our wonderful trees.
CEO at The Tree Council
Across National Tree Week, the campaign will be appearing at London Victoria, Birmingham New Street, London Euston, London Kings Cross, Guildford, London Waterloo, Clapham Junction, London Bridge, Edinburgh Waverley, Glasgow Central, Liverpool Lime Street and Reading stations.
Chris DooleyWe are proud to partner with The Tree Council this National Tree Week, bringing their message to a national audience across our digital Out-of-Home screens in Rail stations. The JCDecaux Community Channel creates real value through the power of the public screen and aims to amplify Out-of-Home’s role as a force for good in the community.
Head of Social Impact at JCDecaux UK
Alex Lucas and Jon FarleyWhen it came to the visual treatment, we had a great starting point as trees are very aesthetically pleasing, so we felt that they should be at the centre of whatever we did. That thinking lead us to pursue changing something about each tree to bring to life the amazing facts – alder cones as headphones, tree hollows that looked like key holes and branches that looked like snowflakes.
Creative Directors at M&C Saatchi
The Out-of-Home campaign is running until Sunday 1st December.