In 2011 Network Rail and East Coast Trains began installing a retail scheme into Newcastle station. The ambitious project involved pedestrianisation and glazing of the station portico, doubling of retail space available, and improving in-station passenger facilities including a new travel centre, better toilets and clearer signage.
The station is a Grade I listed building, a highly sensitive location for the development and integration of advertising. We worked closely with the station project team and town planners to devise integrated advertising solutions that would complement the redevelopment project.
Part of the installation included the first digital products for Newcastle: Transvision and digital 6-sheet units.
The developments at Newcastle took place in conjunction with the installation of new digital units at key stations on the Virgin East Coast line, including Peterborough, York and Wakefield Westgate, where advertising is managed by JCDecaux. As a result of this, advertising revenue within this contract has grown by 76% in the last four years. 
Despite the challenges of designing and installing advertising within a Grade I listed building, JCDecaux’s expertise in this field meant Newcastle could benefit from cutting edge digital advertising products as well as high quality static assets after the extensive redevelopment. All the advertising products installed complemented the visual amenity of the station and worked very well within the new infrastructure. Paul MilnesStation Development Manager, Virgin Trains East Coast