Now that one of the world’s greatest sporting events has officially begun at the ‘home of rugby’, passengers travelling through Eurostar UK are being greeted in style by official RWC 2015 sponsor, Société Générale.
Proudly voicing their campaign; ‘We are the bank that believes in team spirit’, Société Générale have completely ‘owned’ the Eurostar terminal with a combination of 3D Hanging Banners, vinyl wrapping of the Departure Lounge Charging Stations and domination of the digital network, throughout both the Departures and Arrivals areas.
With vibrant artwork showcasing a montage of rugby highlights, rugby statistics and welcome messages from the brand’s ambassador, Jonny Wilkinson, this campaign truly captures the global excitement of this momentous sporting event.
Targeting not only rugby fans, but also Société Générale’s core demographic, the business and finance community, Eurostar is the perfect environment to do just that with 34% of passengers travelling on business.
As one of the gateways to the games, Eurostar is expected to see over 1.5million people passing through its doors during the tournament, each of which will not be able to miss this immersive campaign from the proud sponsors of the #RWC2015.
The campaign has been planned and booked by JCDecaux Airport UK by Posterscope’s international division, PSI, and Carat.
