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Renault is deploying an interactive, digital 6-sheet campaign showing how consumers can personalise their Renault Captur.
The campaign will enable shoppers to engage with the brand as they select customised finishes and colours from the Arizona, the Manhattan and the Miami colour collections.
Planned and booked with JCDecaux by Manning Gottlieb OMD and Talon, the campaign reaches the family audience out and about in the summer.
The campaign will run across premium retail locations, including: Brent Cross, intu Lakeside, Bluewater, intu Metrocentre, intu Eldon Square and thecentre:mk.

Published in Retail, Creative Solutions, about #Mall, #Renault, #2013, #premium, #interactive