JCDecaux UK is pleased to announce that the Out-of-Home advertising industry saw its highest ever revenue figure for year end 2024.
This result further proves OOH's ability to deliver impact for brands on a brand-safe, trusted channel where 50% of revenues go back into the community.
Thank you to our partnerships, people, passion for excellence plus our best-in-class programmatic tech; all the team at JCDecaux are proud to be part of a medium that is powerful, effective and inclusive while driving growth for our partners and clients.
Total revenue from UK Out-of-Home grew 7.7% in 2024 to reach £1.4 billion — the sector’s highest-ever year; figures from OOH trade body Outsmart and PwC found growth was primarily driven by digital OOH (DOOH), which grew 10.2%.
Justin Cochrane2024 was a real milestone for Out-of-Home. Brands continue to recognise that, for broadcast strategies, OOH plays a vital role by offering unrivalled reach, creative dynamism and real-time targeting.
Chair of Outsmart