'A New Dawn for Lotto'

Camelot has booked a major nationwide campaign with JCDecaux to promote the launch of their new Lotto. Booked and planned with JCDecaux by OMD and Talon, the campaign will build excitement among customers as it alerts them to the upcoming Lotto launch date.
‘A new dawn for Lotto’ is the featured strapline on the campaigns creative that embodies the impending launch of this brand new Lotto on 5th October.
In their first ever campaign with JCDecaux Innovate, Camelot has also booked a dramatic multi-layered special build at Westminster Bridge Roundabout. The creative will feature a 2-dimensional street scene with a sunrise in the background, achieving illuminating and shadowing effects.
The campaign will run nationally on the A3 Tower, Première, PrimeTime and roadside billboards.