A London based inventor has unveiled a billboard that aims to make Mother’s Day extra special for millions of mothers this year. Inventor and author, Sheridan Simove has created an interactive billboard in Grafton Way, just off Tottenham Court Road in central London
JCDecaux’s billboard features a giant speech bubble containing the words “I love you mum” and the outline of a figure next to it, encouraging passersby to stand by the bubble and take a photo of themselves in front of the poster. Although designed as a giant card for all mothers, the campaign also promotes Simove’s website www. ideasman.co.uk.
Simove had the idea after wondering what to do for his mum on Mother's Day (18th March). He explains: “I wanted an original way to send my mum a Mother’s Day greeting - greeting cards and flowers are a bit old hat, but a billboard, now that's exciting! I quickly realised that I could design a billboard so that other people could interact with it as well and send their mothers a fun 'photo greeting' too”.

The billboard is already proving a hit with passers-by taking photos and uploading them on their social network sites. Simove says. “For the cost of one billboard I’m hoping to spread a little happiness to millions of people and their mums. My mum says she thinks my billboard is 'Fabulous.’”