MOMA! targets London commuters

In their first ever Outdoor campaign, MOMA!, the breakfast food brand, booked a tactical campaign direct with JCDecaux to drive awareness of their brand in the local area.
MOMA! booked static a 4-sheet and 6-sheet poster campaign, strategically placed across seven key rail stations in London. Each location was carefully selected to strengthen awareness of the brand and attract the busy commuter audience, interested in purchasing breakfast ‘on-the-go’.
Malcolm McDermott, Brand Manager at MOMA!, said: “Due to our significant growth with existing retailers and expansion into new ones, we want to show support by driving consumers that love our brand into store. “MOMA!’s first ever outdoor advertising campaign is an important step that will allow us to highlight the importance of breakfast – and raise awareness of our core products, Bircher Muesli and Porridge.”
Under the creative’s bold strapline: ‘Missed breakfast?’, each poster was tactically tailored to its location, with a list of the station retailers that sell MOMA! produce.