Enabling commuters to access content on the move with free WiFi, Microsoft ran an innovative Outdoor campaign to promote Microsoft's Office 365 cloud software at travel hubs.
Microsoft’s software allows consumers to access the Microsoft office tools anywhere, including on mobiles and other personal devices. T
he campaign included immersive campaigns at Paddington and Manchester Piccadilly stations and included WiFi sponsorship of a WiFi provider at stations nationwide.
The campaign communicated the 'Anywhere Working' message using rail-specific copy and site-specific digital copy.
Philippa Snare, chief marketing officer at Microsoft UK, said: "Microsoft Office 365 is our flagship productivity software. This campaign gives commuters and the UK business community an insight into the features and benefits of the new product, and encourages them to explore the ability to work from anywhere – in the office, at home and in between."
The Outdoor campaign was planned and booked by Universal McCann, London and Rapport. The creative agency was Wunderman.
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