Through data driven strategic planning JCDecaux UK’s Reach programme is delighted to partner with SOUL CAP and their strategic partners Octagon UK to raise awareness of the launch of their Swim Proud Fund. SOUL CAP’s campaign is running across some of our most iconic sites in London, Birmingham, and Manchester. Reach is designed to use the power of the public screen to support brand growth for Black, Asian, and Multi-Ethnic brands; helping them scale and grow by reaching their chosen target audiences. Find out more about Reach here.
Swim Proud was born from in-depth research by Studio Expectation to identify the key barriers the Black community faces with water education, access, and safety. Uncovering the core barriers ranging from an innate fear of the water, pride, cultural myths, hair, appearance, and the inherent exclusion felt at swimming locations.
SOUL CAP highlights the invaluable impact grassroots creates in the aquatic space launching The Swim Proud Fund which will donate £100,000 over the next five years to Black Swim Projects. Find out more here.
Through tailored use of JCDecaux’s extensive data-driven planning tools, campaigns delivered via the Reach programme will enable Black, Asian, and Multi-Ethnic brands to break through and target wider potential audiences for their products and services. Reach makes the most of JCDecaux’s expertise in location targeting to match message and creative to target audiences, ensuring that campaigns resonate closely with them and grow their customer base.
