STAMMA, the British Stammering Association, marks International Stammering Awareness Day on October 22nd with the launch of a new campaign ‘It’s How We Talk' highlighting the many misconceptions those with a stammer experience. 'It’s How We Talk' beautifully captures people with a stammer mid-sentence, celebrating each moment while also calling out damaging comments that countless have endured. This campaign features on JCDecaux UK Out-of-Home digital posters UK-wide taking this important message to the power of the public screen.
While academics working in the field suggest that around 1% of the population has a stammer, YouGov polling between 2018-2021 revealed that 2-4%2 of the population said that they stammer, suggesting many may hide theirs rather than face reactions to it. It’s How We Talk, created by brand and customer experience agency VMLY&R London, features seventeen members of the UK stammering community.
Jane PowellOur polling shows 59%1 of people are unable to name a character from TV or film who stammers - a startling absence of representation which drives lack of recognition in everyday life. This campaign intends to create greater visibility and understanding within the public. That stammering is just how some people talk.
CEO, STAMMA
Known for his passion to tell human stories, this campaign was captured by portrait photographer, David Vintiner. In addition to digital Out-of-Home sites this campaign features a motion stop film directed by Daniel Liakh running across STAMMA's social channels. Find out more about this campaign here.
