JCDecaux UK has announced the latest addition to its rail portfolio, with the launch of a new Transvision screen at London Bridge station.
With over 50 million passengers a year, making it the fourth busiest rail station in the UK, London Bridge station serves a large catchment area, including London and South-East England, acting as a primary London terminal for commuting and leisure use.
As part of JCDecaux’s ongoing commitment to digital, the new Transvision has been strategically installed next to the departure boards within London Bridge station, with maximum dwell time in this location. The prime location and full-motion digital capabilities make this the perfect opportunity for optimised engagement with passengers.
The station has recently undergone a transformative redevelopment, in order to accommodate the wealth of yearly passengers and future growth. The newly designed station has been shortlisted for the Stirling Prize for architectural excellence, it provides more space and easier connections to other rail and Underground services, improving passenger experience and facilitating increased capacity.
The latest addition adds to the digital offering within London Bridge station, which includes Motion @ LondonBridge, consisting of seven full-motion, high impact digital screens, strategically positioned on the lower concourse, two existing Transvisions on the upper concourse and 15 digital 6-sheets throughout the station.
Source: Network Rail Our Stations 2022, BBC Entertainment Arts 2019