The new Trafford Road opportunity allows brands to target commuter traffic heading from media city (BBC, ITV) to Manchester city centre and Deansgate.
Strengthening JCDecaux’s strong digital presence in this vibrant city, the new single-sided Tower is estimated to generate 774,000 impressions1 over two weeks.
This latest investment is part of JCDecaux UK’s commitment to the digitisation of Manchester. The Trafford Towers complement The Trafford Arch and The Salford Arch; iconic superstructures targeting those travelling inbound and outbound, as well as The Manchester Towers. Brands can also benefit from the new Manchester digital street furniture channel, consisting of 86 double-sided Community Information Panels (CIPs) and 17 Communication Hubs in the city centre, as well as the Manchester Piccadilly rail portfolio, including nine digital 6-sheets and a high-impact Transvision screen.
The new addition marks the 12th location in the powerful National Towers portfolio, present in six key cities outside of London, comprising of 15 large premium digital screens. The six cities in the National Towers portfolio are Birmingham, Edinburgh, Leeds, Liverpool, Manchester and Sheffield.
Manchester was voted the third best city in the world by Time Out and is famous for its world-class events - such as The Manchester Marathon, Manchester Pride and The Manchester Derbies, the most-eagerly awaited fixtures in the city's football calendar – a brilliant music scene and an environment rich with commercial opportunities.
Source: 1Aureus