JCDecaux UK has launched its seventh National Drive screen in the vibrant city of Liverpool. Located on Great Howard Street, this key arterial route links the centre of Liverpool to the north of the city. The network of seven screens are 20% larger than the market average at 20m² and deliver in excess of 5.9 million weekly viewed impressions1 .
Forming part of JCDecaux UK’s wider digital channel in Liverpool, the National Drive network in the city complements The Liverpool Towers - two single-sided premium digital structures targeting inbound and outbound traffic. Brands can also benefit from the Liverpool ONE retail portfolio, including digital 6-sheets and a high impact M-Vision portrait screen, as well as premium opportunities across the busiest Liverpool city-centre stations - Liverpool Lime Street, Moorfields, Liverpool Central and James Street.
The new National Drive addition reaffirms our commitment to delivering brand reach and fame on a national scale, taking the total coverage to 40 digital screens in 10 cities across the UK – including Birmingham, Brighton, Bristol, Cardiff, Edinburgh, Leeds, Liverpool, Manchester, Sheffield and Southampton.
Liverpool welcomes more than 50 million visitors each year and is noted for its culture, architecture and music including being home to The Beatles. With 1.5 million residents in the city and a further 2.6 million of the UK workforce living within a 45-minute drive, Liverpool is the fastest growing city outside London2 and is ranked the top city in the UK for the highest level of high street spending3.
Sources: Route 411, InvestLiverpool2 , Business Leader3