JCDecaux UK has launched additional brand-new National Drive screens in Birmingham and Leeds. 

JCDecaux UK has launched brand new National Drive screens in the vibrant cities of Birmingham and Leeds. Within the UK's third largest city Birmingham1, the new addition to the National Drive network located on Lichfield Road, marks the eleventh for the city. Leeds, known for its architecture2 has also welcomed a new screen on Clay Pit Lane, now equating to a total of seven within the city. Both screens are in prime locations visible to traffic on key arterial routes and complement the existing digital presence within the two cities, which include the centrally located Birmingham and Leeds Towers and premium digital street furniture.

The National Drive network delivers +84% more audience vs. rest of industry average and an impressive 44 million viewed impressions in total each week3. The continued investment in the channel reaffirms JCDecaux UK's commitment to delivering brand reach and fame on a national scale. The new Birmingham and Leeds installs take the combined National Drive and LDN Drive network’s total coverage to over 150 digital screens in 13 major cities including Birmingham, Brighton, Bristol, Cardiff, Derby, Edinburgh, Leeds, Liverpool, London, Manchester, Norwich, Sheffield and Southampton.   

Source: Statista,Visit Leeds2, Route 503


Published in Cities, Digital