Edinburgh welcomes a new addition to the National Drive network on London Road, a key arterial route in the Scottish capital, which is home to over half a million people1. The new install comes at an optimal time as the city celebrates art and culture with the Edinburgh Festival Fringe throughout August. The new installs bring the National Drive presence in Edinburgh to a total of ten.
The city of Manchester has seen exponential growth in its population, annually increasing by 0.74% to 2.8 million in 20241. The new additions to the National Drive network are located on Bridgewater Way, bringing the total in Manchester to six sites. Leeds, known for its architecture2 has welcomed a new screen on Kirkstall Road, now equating to a total of seven National Drive sites within the city. This digital expansion reaffirms JCDecaux UK’s commitment to investing in key cities across the UK.
All screens are in prime locations along high-traffic arteries seamlessly integrating with the existing digital landscape of these dynamic cities. This comprehensive network includes iconic landmarks such as The Edinburgh Arch and Towers, Leeds Towers, The Trafford Towers, and high-impact digital street furniture.
Edinburgh - London Road 
Leeds - Kirkstall Road 
Manchester - Bridgewater Way
Leeds - Clay Pit Lane
Birmingham - Lichfield Road
Norwich - Koblenz Avenue
Derby - Traffic Street 
Leeds - Victoria Street
Birmingham - Hagley Road WestThe National Drive network delivers +54% more audience vs. rest of industry average and an impressive 27 million viewed impressions in total each week3. The continued investment in the channel reaffirms JCDecaux UK's commitment to delivering brand reach and audience on a national scale. The new Edinburgh, Leeds and Manchester installs take the National Drive network total coverage to over 50 digital screens in 12 major cities including Birmingham, Brighton, Bristol, Cardiff, Derby, Edinburgh, Leeds, Liverpool, Manchester, Norwich, Sheffield.
Source: World Population Review1, Visit Leeds2, Route 513