JCDecaux UK is expanding the opportunity for brand advertising in Liverpool, with the unveiling of 44 new state-of-the-art digital 6-sheet screens across the busiest Liverpool city-centre stations, in partnership with Merseyrail.
Moorfields, Liverpool Central, Liverpool Lime Street and James Street stations will benefit from 75’’ and 85’’ full-motion digital screens, strategically placed within high footfall areas of the four key rail stations, maximising engagement with passengers.
These four stations typically see a combined weekly footfall of over 925,000 according to pre-Covid-19 figures1.
Forming part of JCDecaux UK’s wider digital channel in Liverpool, this premium station opportunity complements JCDecaux UK’s Large Format digital presence across the city on key arterial routes with six National Drive screens and The Liverpool Towers. Brands can also benefit from the Liverpool ONE retail portfolio, including digital 6-sheets and a high impact M-Vision portrait screen.
Liverpool is a key city for brand advertisers and the digitisation of these four key stations, will provide new opportunities for advertisers to reach consumers across multiple touchpoints as they commute, shop and socialise in the city centre. As the fastest growing city outside London, Liverpool is an important economic, retail and tourist hub, and as audiences return post-Covid, this will strengthen the digital offer for brands across our roadside, rail and retail locations.Mark Bucknell Chief Commercial Officer at JCDecaux
We are delighted to have been able to work with JCDecaux to enhance our advertising portfolio and bring these state-of-art digital screens onto the Merseyrail network. Already we are seeing well-known brands take advantage of the screens and our network to engage their target audiences. The screens also bring vibrancy to our stations and look fantastic.Suzanne Grant Commercial Director at Merseyrail
Liverpool is ranked at number six on the list of the most visited UK cities, noted for its culture, architecture and music including being home to The Beatles. Liverpool and the surrounding region is the UK’s second largest regional economy estimated at £12 billion2. With 1.5 million residents in the city and 2.5 million people across the wider region, Liverpool is the fastest growing city outside London3.
Source: 1Route 34 2Invest Liverpool 3Legacy Capital