JCDecaux UK has been awarded the Outdoor advertising contract for Edinburgh Airport following a competitive tender. The 5-year contract will begin immediately.
Every year, Edinburgh Airport welcomes more than 14 million passengers, connecting the Scottish capital city to more than 150 destinations.
The new Outdoor advertising contract covers advertising across 121 sites including 52 digital assets. Iconic media space at the airport comprises: full-motion portrait digital airport panels (DAPs) comprising the ‘Digital Runway’ in Departures and DAPs in Arrivals, the digital Edinburgh Plaza screen on the forecourt outside the main terminal that offers sound and motion and high-profile branding for arriving and departing passengers.
Simon WildmanWe are delighted to have won this new contract and to continue our long-term partnership with Edinburgh Airport, the gateway to the city of Edinburgh and a major international hub. Edinburgh Airport offers advertising clients a powerful way to reach audiences in a receptive mindset within a captive, premium environment. Thanks to new digital opportunities including programmatic there is a huge opportunity for international and UK brands to communicate with the influential business audience in the Scottish capital.
Acting Chief Partnerships Officer
Gail TaylorWe welcome more than 14 million people to Edinburgh Airport every year thanks to our global connectivity, and we want to make sure they are inspired to see as much as Scotland has to offer and be inspired to take a little bit of it home with them. Our media space really enhances that opportunity to promote Scotland to them and improve their journey through the airport, and we’re looking forward to continuing our partnership with JCDecaux, working together to focus on passenger experience through the diverse advertising portfolio we have.
Chief Commercial Officer (NonAero) at Edinburgh Airport
JCDecaux Airport had held the previous contract with Edinburgh Airport for over 20 years. In 2023, JCDecaux introduced programmatic Out-of-Home to the Airport, connecting digital media buyers with Out-of-Home inventory and facilitating omnichannel campaigns.
