JCDecaux, the UK’s leading Outdoor advertising company, won an award at the DailyDOOH Gala Awards, which voted MINI’s ‘Not Normal’ campaign on the Cromwell Road Digital Gateway as the Best Digital Out of Home Campaign this year.
The DailyDOOH Gala Awards, which recognises ‘excellence and promotes best practice in the industry’, selected JCDecaux as the winner for the Best Digital Out of Home Campaign due the campaign’s ‘outstanding creativity using the best that digital out of home has to offer’.
The judges believed that the ‘Not Normal’ campaign fully fulfilled the Award’s criteria, as it offered a great example of ‘a unique, inspiring campaign where brands were fully allowed to engage with customers’.
The campaign with JCDecaux was planned and booked by Vizeum and Posterscope, with creative by Iris.