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JCDecaux, the market leader in Digital Out-of-Home (DOOH), has signed One New Change, the premium shopping destination in the heart of the City of London, strengthening the opportunity for brands to engage with influential and affluent audiences in the capital.
Located in the square mile, one of the world’s most competitive financial centres, One New Change delivers nearly 700,000 weekly viewed digital impressions (Route 27) in a retail area with a retail spend of over £245 million (CACI).
One New Change is an exciting new addition to JCDecaux’s national retail portfolio and one that has powerful synergies for brands with the LDN bus shelter channel and Channel Rail in London. One New Change not only strengthens our retail offer, but gives advertisers a new opportunity to reach influential and affluent audiences at multiple touchpoints during their commuting and shopping experience in the capital. Dallas Wiles, Commercial Director at JCDecaux
We already have a successful partnership in place with JCDecaux across a number of our key retail destinations, so they are ideally placed to develop new opportunities for advertisers in One New Change. Mark Warne, Head of Commercial Partnerships at Landsec

One New Change offers over 60 outlets including luxury brands such as All Saints, Calvin Klein, Cos, Dune, Hackett London, Hobbs, L.K. Bennett, Molton Brown, Pandora, Reiss, Swarovski, Ted Baker, T.M. Lewin and Sweaty Betty.
 

Published in Retail