JCDecaux UK’s immersion zone at London St Pancras will now include 15 brand new state-of-the-art wall mounted digital screens along the high-footfall corridor which connects the Overground and London Underground.
The bespoke, 80 inch digital screens provide a unique opportunity for advertisers wanting to build their brands through fully immersive campaigns that engage affluent and time-pressed rail commuters.
The screens are complemented by vinyl wall wraps and sound to create powerful 360-degree experiences. By integrating timely and relevant messaging on the digital screens, with the scale and impact of the wrapped corridor, advertisers will engage and delight passengers, whilst building their brands and driving purchase consideration.
Evian is the first brand to take advantage of this unique opportunity with its latest campaign that showcases their sponsorship of the Wimbledon Tennis Championship - ‘The Baby Bare Necessities’.
To embody their ‘Live Young’ ethos, the D6s will feature adorable depictions of tennis superstars Kyle Edmund, Maria Sharapova, GarbiñeMuguruza and Stan Wawrinka, playing against the baby versions of themselves with the joyful hip hop rendition of The Jungle Book’s theme tune playing via audio speakers in the background.
St Pancras International sees a footfall of over 33 million every year, with 1 in 10 people using the station solely as a shopping destination. The famous station has a unique high-end retail offer including Fortnum & Mason, John Lewis & Partners and Links of London, that attract a particularly elite audience in the heart of the capital.
The campaign was planned and booked by Wavemaker and Kinetic.
Source: Route
