Cost of connectivity crisis: One in 10 Brits would cut back on food or heating rather than lose internet access1

Good Things Foundation in partnership with the JCDecaux Community Channel has this month launched ‘Digital For All’, a nationwide campaign, which aims to raise awareness of the problems of digital exclusion.

People supported by Good Things Foundation are featured sharing their stories on digital screens across the country, shining a spotlight on the transformative power of digital inclusion, made possible through free local digital support.

Working with their community partners in the National Digital Inclusion Network, Good Things Foundation helps people who are digitally excluded in their own neighbourhoods, providing a space and online learning platform for those struggling to get online, as well as making devices accessible.

Alongside this, the charity runs the National Databank, which works like a food bank, but offers free mobile SIM cards for people in need of internet connectivity.

Our findings show just how vital being able to use and have access to the internet is in Britain today. Everyone needs internet access to participate in everyday life – to connect with opportunity, services like healthcare and loved ones. We just can’t live without it – it’s very much one of our human rights. Helen Milner CEO of Good Things Foundation
We are proud to be working in partnership with Good Things Foundation, using the power of the public screen to support the charity’s ambition to increase digital inclusion and connectivity. The JCDecaux Community Channel aims to amplify Out-of-Home’s role as a force for good in the community. Chris Dooley Head of Social Impact at JCDecaux UK


The campaign is running across digital billboards and Communication Hubs2 (offering free Wi-Fi) nationwide throughout March. For more information on how you can help make digital a reality for all, click here.

1The study, conducted over the weekend of 18-19 Feb 2024, surveyed 2041 over 18s across the UK. 

2Our Communication Hubs are operated by Infocus Public Networks Limited which is a wholly owned subsidiary of JCDecaux UK Limited.

Published in Cities, Digital