With the support of JCDecaux Community Channel, Child Poverty Action Group (CPAG) is taking its message to the public screen of Out-of-Home to raise awareness of the plight of children growing up in poverty in the UK.
CPAG is a national charity working for the abolition of child poverty in the UK, and for the improvement in the lives of low-income families. More than 1 in 4 children in the UK are growing up in poverty. CPAG works on behalf of these children to push forward achievable and long-term solutions. CPAG are working to understand what kinds of things cause poverty, the impact that poverty has on the lives of children, and how such poverty can be prevented.
We are proud to be supporting this important campaign, using the power of the public screen to raise awareness about how poverty can impact children across the nation.The JCDecaux Community Channel was created to open up access to Out-of-Home to both charitable initiatives and communities and I look forward to seeing this CPAG campaign out and about in the UK.Chris Dooley Head of Social Impact at JCDecaux UK
The campaign is running on billboards across the UK throughout August.
For more information about Child Poverty Action Group click here.
