The Felix Project has launched a Christmas campaign to raise urgent funds and feed Londoners struggling this winter with support from JCDecaux Community Channel. Featuring the message “Help us feed hungry Londoners,” the campaign will appear at 47 locations across London.
The Felix Project is London’s largest food rescue charity. In 2023 the charity is on course to deliver around 32 million meals to those experiencing food insecurity.
The Lucozade LandmarkWe are proud to support The Felix Project and their important campaign that is raising awareness about people who are desperately in need of food in London. The JCDecaux Community Channel was launched to open up access to Out-of-Home to communities and charitable initiatives and I look forward to seeing the campaign out and about.Chris Dooley Head of Social Impact at JCDecaux UK
We have over 630 organisations on our waiting list – all desperate for food from Felix, yet without more financial support we cannot help them. Our costs have soared by more than 25% in the last year, and we must get more funding to expand our current operations. We are so grateful to JCDecaux for their incredible support, advertising like this is invaluable and will share our message and the need to millions of people in London who will hopefully help and donate.Tanya Mitchell Director of Income Generation and Marketing at The Felix Project
The creative is designed by The Maverick Group and the campaign will be up on screens across London until 31st December.
We’re extraordinarily proud to continue our support of The Felix Project and are delighted to launch a second edition of the award-winning Empty Plate campaign. Last year the cost-of-living crisis was firmly top of the agenda but, this winter, it’s not gaining the same level of press coverage – we hope the refreshed campaign can change that, and put the hunger of millions of Londoners back in focus, while raising money to tackle this widespread issue.James Scrivener Group Sales & Marketing Director at The Maverick Group
