JCDecaux Community Channel is proud to be supporting Coram with its latest campaign ‘By Themselves’, taking its core message of delivering better chances for children to people across the country.
The campaign running across digital billboards UK-wide – delivered by creative agency The Raised Eyebrow Society – shows images of children accompanied by short, punchy messages setting out how Coram works with children and young people to ensure they have the support they need and to improve their life chances.
The awareness campaign aims to raise the profile of the charity, and specifically to encourage more partners and donors to come forward to support its work amid rising demand for its services, with the cost-of-living crisis and the impact of Covid-19 notably increasing numbers of children and young people needing extra support.
Coram is the UK’s longest serving children’s charity. We have grown substantially over the last decade, and we are excited to be working with JCDecaux and The Raised Eyebrow Society on our first Out-of-Home advertising campaign in a generation, as we look to grow our supporter base in the run-up to Christmas.Dr Carol Homden CEO at Coram
We are proud to be supporting this cause, using the power of the public screen to raise awareness of the important work Coram do to support the nation’s most vulnerable children. The JCDecaux Community Channel was created to open up access to Out-of-Home to both charitable initiatives and communities and I look forward to seeing this campaign up on the streets.Chris Dooley Head of Social Impact at JCDecaux UK
We’re very proud of the posters, and believe the campaign will make a telling difference to Coram. Helping them to continue providing crucial support to children through the most challenging of circumstance, the way they have for almost 300 years.Pete Cain Creative Director at The Raised Eyebrow Society
The campaign is running throughout December. For more information click here.
