The sun is out and with Wimbledon in full swing, AELTC and its partners are welcoming Rail audiences at Wimbledon Station with an immersive Out-Of-Home activation as part of its wider “Always Like Never Before” campaign, guiding crowds towards the Championships and fuelling excitement for the unique experience that they can expect from the iconic tennis tournament.
From Out-of-Home posters and wrapped gates within the station to a branded Wimbledon zone on the station forecourt - complete with artificial grass and a branded walkway to guide spectators to the courts - AELTC is using OOH to help fans feel part of the Wimbledon experience from the moment that they arrive.
The campaign creative was developed by Agency Space, with campaign delivery by Rapport and the JCDecaux UK Creative Solutions Team.
