JCDecaux, the UK’s largest Outdoor advertising company, today announces the launch of its new A3 Fin site to a double-sided digital portrait screen, further expanding its digital portfolio in South West London.
JCDecaux plans to roll out more iconic digital sites across the South West London area in 2016, including Wandsworth Roundabout and the Wandsworth High Street Showcase. This follows the successful development of the digital W8 network of 8 locations and 12 screens in the west of London. This takes the total number of large iconic digital screens that JCDecaux operate to 43.
Towering over the A3 on the Kingston bypass, the new double-sided screen is estimated to generate 2.2 million impressions over two weeks from South West commuters travelling in and out of London. The A3 Fin site marks the fifth of 10 locations in JCDecaux’s London South West Network which will comprise of 18 large premium digital screens in total.
The launch advertisers on the new A3 Fin screen are Hewlett-Packard, Toyota and The Automobile Association.
Spencer Berwin, Co-Chief Executive Officer at JCDecaux, said: “The A3 Fin is an iconic and unmissable site which perfectly complements our expanding premium digital network and continues our domination in the South West. It is a hotspot for reaching affluent commuters on their way to work.”
Chris Harris, Group Marketing, Data & Insight Director at The Automobile Association said: “We launched a radio and Out-of-Home campaign with JCDecaux earlier this month and we are starting to see positive impacts on products featured. Out-of-Home advertising has a very positive impact on our target audience and by being among the first advertisers on the new A3 Fin in JCDecaux’s South West Network we’re building on our recent campaign success.”
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