FMCG brands have launched several special-build OOH advertising campaigns with JCDecaux's Creative Solutions Team, bringing their products to life for consumers at busy supermarkets across the country.
Located at Tesco supermarkets nationwide, each OOH advertising campaign is positioned to build brand fame in memorable ways through the creative power of Out-of-Home - whilst reaching audiences who are in the mindset and location to make an in-store purchase, enabling FMCG brands to stay front-of-mind as consumers navigate the supermarket.
Here are some great example of these campaigns that are leveraging OOH creativity to leave a lasting impression on Retail consumers in supermarkets.
Pepsico launched a series of activations at Tesco stores for brands Pepsi and Doritos, showcasing how brands can run timely, relevant campaigns to celebrate sporting events, tapping into the spirit of the nation to drive brand awareness.
McVitie's (Pladis Foods) meanwhile ran a campaign celebrating the 100th anniversary of the chocolate digestive, reaching consumers in the mindset to make a purchase at busy Retail hubs through the creative power of Out-of-Home.
Menabrea have also launched activations with the Creative Solutions Team at Tesco stores nationwide including London and Liverpool; similar to campaigns from Brooklyn Lager and Inch's Cider, the activations use the power of OOH to showcase brand assets among key retail audiences in creative and memorable ways.
