In the run-up to the UEFA Champions League final, Heineken deployed a dynamic campaign to own The Cromwell Road Digital Gateway. Showcasing multiple creative, across the nine digital locations on Europe’s busiest road, this tactical activation ran in conjunction with a wider two-week OOH campaign for the three days.
Targeting an affluent audience travelling between Heathrow and central London, the campaign used digital to its full potential, creating a powerful sporting storyboard on the road to the final at Wembley.
The campaign was planned and bought by MediaVest UK and Kinetic. To see a gallery with a selection of recent campaigns on The Cromwell Road Digital Gateway click here.
