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Google deployed a dynamic countdown campaign on JCDecaux’s Old Street EC1 last week to build excitement and awareness of the London Pride Parade.
As part of Google’s Digital Out-of-Home campaign to promote Android, the 'london andproud' strapline reached audiences in the heart of London’s Tech City with a daily countdown to the Pride Parade.
Pride in London festivities warm up in late-June, leading up to the main Pride Parade held on 27th June, which is the biggest one-day event in the city and one of the largest LGBT celebrations in the world, attracting over 700,000 visitors.
The campaign was planned and booked by OMD and Talon.

Published in Cities, about #Google, #ec1, #Pride, #London, #old street