Motion@Euston flew in the face of ordinary as consumers were immersed in Virgin Atlantic’s campaign across 9 full-motion screens, running on three sides of the concourse at Euston Station.
Reaching consumers in the right mindset to travel, Connected Commuter insight shows that more than 2 in 5 rail commuters see advertising as a source of information, 55% would consider flying premium economy and 1 in 4 would consider flying first class.
Bringing Virgin Atlantic’s branding message to an affluent and mobile commuter audience, Euston Motion was a powerful extension of the TV campaign.
The campaign was planned and booked by Manning Gottlieb OMD and Posterscope with creative by RKCR/Y&R