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It’s a girl! On Saturday 2nd May, Fairy announced to consumers across the country the birth of the second child of the Duke and Duchess of Cambridge across JCDecaux’s SmartScreen@Tesco channel.
Showcasing the flexibility of this key digital Outdoor network, SmartScreen@Tesco was one of the first advertising mediums to bring the Royal news to the nation.
60% of London’s commuters correctly predicted the gender to be female, as found by our Connected Commuter panel.
The campaign was planned and booked with JCDecaux by Starcom Media Vest.
 

Published in Retail, about #Tesco Digital, #OOH, #Digital OOH, #Royal Baby, #DOOH