Lucky visitors to Canary Wharf were witness to a Delta Airlines takeover and introduced to a brand new, interactive Delta Pavilion where they could experience the very best in hospitality from the airline in a unique event in partnership with JCDecauxLive.
The campaign followed Concourse Initaitives’ recent innovative work for client BA at Victoria Station where digital outdoor screens engaged commuters by inviting them to fly a virtual BA 777 aircraft to win plane tickets with the highest scoring pilot every 15 minutes winning a flight to an astounding destination.
Promoting Delta Airlines’ multi-year partnership with Chelsea FC, the inaugural Canary Wharf Cup teamed several major City corporations that went head to head in a football target competition to determine which company had the best team of strikers in Canary Wharf. See images of the action in our gallery.
Chelsea players in attendance included defender Paulo Ferreira, goalkeeper Ross Turnbull and Chelsea and England left back Ryan Bertrand.
Each corporation put forward its premier five players with each given 60 seconds to score as many points as possible by kicking their footballs towards the target score wall.
In the final Morgan Stanley faced off against City Slickers, with City Slickers the overall winner.
This was followed up with two Delta All-Star Leagues running at the All-Star Pavilion for companies and individuals, with prizes including host of exciting Delta and Chelsea FC themed prizes.
With flight attendants on hand to offer advice about Delta Airline products, routes and services, visitors could sample the Delta BusinessElite experience by testing the 180° flat-bed seat, try out the award-winning Fly Delta app and show their competitive spirit with a game of table football.
The campaign through Concourse Initiatives was planned and bought through ZenithOptimedia and Zero Collective.