As part of the celebrations for the 50th anniversary of Doctor Who, BBC Worldwide are launching an interactive, UGC enabled DOOH campaign with JCDecaux, which will go live on Transvision screens nationwide.
In a campaign planned and booked by MEC and Kinetic, and produced by Grand Visual, anticipation and excitement will be created for the event as commuters travel through UK rail stations. Fans will be reminded of the show’s upcoming launch date, the 23rd November, and encouraged to tweet the trending hashtag: #SaveTheDay.
To work alongside this socially-led campaign, BBC and BBC Worldwide have unveiled an interactive 'Social Tardis' website, designed to “harness the excitement and creativity of Doctor Who fans worldwide”. The site will act as a hub for fans to show their support for the Doctor – to send messages, upload content and explore creations by other fans.
The best user-generated-content creations will then be displayed on JCDecaux's Transvision screens across the UK.