In light of its recent flagship store launch on London’s Regent Street, Coach New York worked with JCDecaux to produce a 10 day pop-store in our newest experiential site – Covent Garden Seven Dials.
The eye-catching store, at the heart of popular tourist destination Covent Garden, had its very own giant dinosaur named ‘Roxy’ popping out of the roof and sides of the building, an unmissable sight for shoppers and tourists around the area! 
The public were encouraged to take a picture of themselves in a special ‘selfie’ booth phone box (organised by Public Space Jam) and then post it to social media using the hashtag #RoxyTheCoachDino. The pictures could then be printed right there and then on an iPad at the pop-up store!
The campaign was planned and booked through the JCDecaux Live team and ran until November 13. This is the first time Coach New York have deployed experiential activity in the UK.
For more information on this campaign, or to explore Outdoor opportunities for your brand, please contact or