One New Change, the premium shopping destination in the heart of the City of London, has undergone a complete upgrade of its digital network.

JCDecaux has installed seven brand new digital screens as part of its wider investment in its retail portfolio, establishing an exclusive advertising presence in the most attractive financial centre in the world.

The digital 6-sheet screens have increased in size to 75 inches and have been relocated in new improved locations at eye level, strengthening opportunities for brands to engage with influential and highly-affluent audiences. The channel perfectly complements our LDN bus shelter channel and Channel Rail in the City of London, providing advertisers an opportunity to target key decision makers and consumers at multiple touchpoints during their commuting and shopping experience in the capital.

With a mix of retail, leisure and commercial office space, One New Change is home to some of the world’s leading fashion brands, including Calvin Klein and Hugo Boss; mouth-watering restaurants, such as The Ivy Asia (a new lavish 200-seat venue) and Gordon Ramsay’s Bread Street Kitchen; and home to some of the City’s best recognised commercial occupiers, including CBRE Global investors, one of the world’s largest real estate investment management firms.

Perched on the penthouse spot of One New Change, Madison comprises of a glamorous bar, restaurant, cocktail bar and spectacular rooftop terraces, offering breath-taking panoramic views of St Paul’s Cathedral and the London skyline, making it one of London’s most sought after social settings.

An annual footfall of 7.5m, Channel One New Change is perfect for brands to communicate to high-net-worth audiences.