Duncan Blake, Global Brand Director at BP said: “This presents a unique opportunity for us to deliver an unmissable branding message to some of the world’s most influential travellers.”
This bespoke sponsorship opportunity will allow BP to target 100% of departing Fast Track passengers (Club, First Class, Business, etc.) at Heathrow Airport on the perfect canvas to capture and engage the audience en route from check-in through their dedicated security channels.
Alan Sullivan, MD of JCDecaux Airport UK said: “We are delighted to welcome BP as the new sponsor of Fast Track. It’s a fantastic opportunity for them to communicate their brand credentials in a perfectly targeted, immersive and exclusive media channel to reach the world’s most influential people and senior level business decision makers. We also look forward to working with BP to further develop the communications platforms in these areas.”
BP have also booked additional media space running across the Heathrow Business Lounge iVision digital screens covering 12 of Heathrow’s key First, Club and Business Lounges. The campaign was booked through JCDecaux Airport by Kinetic and Mindshare and went live this month.