The Gallery’s first exhibition has hit billboards and digital screens in locations across the country including London, Manchester and Cardiff, challenging the traditional models of viewing art. The works, which span photography, illustration and digital prints depict ten artists' individual take on the theme ‘Straight White Male’.
Mark Bucknell, Chief Commercial Officer at JCDecaux UK said “We are delighted to be working with Artichoke and Martin Firrell using the power of the public Out-of-Home screen to champion this important and thought-provoking new art project. Out-of-Home plays a unique role in the daily lives of people in cities across the nation, making it the ideal medium to showcase the work of these talented artists to an audience of millions. As a public medium that drives fame and creates attention, Out-of-Home can also help bring communities together, providing a nationwide platform for artists to transform the public space.”
Martin Firrell The Gallery Lead Artist said “The Gallery has no building. No walls to keep people out. Or to keep the artworks in. The Gallery is able to be everywhere because it is powered by the UK Out-of-Home Industry.”
Artichoke’s CEO and Artistic Director Helen Marriage added “While art on billboards is not new, it is the nationwide scale and breadth of this project that sets it apart. We’re setting out to create a new kind of arts institution with no barriers to access and by inviting artists to respond and challenge the way we think, we believe that we can break open doors to bring more sparky conversations into the light.”
The Gallery brings thought provoking art to the people's doorstep on a truly national scale. This project shows the power of the public screen as a positive medium with cultural power.
