American Eagle announced “The Eagle has landed” as they immersed mall shoppers in Bluewater.
As part of their campaign for the opening of their second UK store, American Eagle launched digital 6-sheets, banners and M-Vision screens, including an interactive digital 6-sheet that functioned as a giant digital catalogue – offering consumers the opportunity to “tap to explore” the variety of items in its collection before entering the store.
The campaign was planned and booked with JCDecaux by MediaCom and Kinetic.