All the swimsuit ladies: H&M

Swimsuit season has finally arrived – and who better to show the way than Beyoncé in a national 6-sheet campaign from H&M. To see the gallery click here.
As the ‘Last Window of Influence’ research shows, 39% of visitors to fashion and clothes shops have seen Outdoor ads in the past 30 minutes, further increasing the propensity to purchase.
Outdoor enables brands to ‘own’ the high street, driving frequency of message and influencing purchase decisions and consumer behaviour.
With shoppers spending an average 1 hour and 27 minutes in the high street each visit, 6-sheets are the ideal medium for reaching audiences out shopping and socialising.
H&M’s campaign was planned and booked by UM London and Kinetic.