All England Lawn Tennis Club (AELTC) has once again dominated the exterior and interior of Wimbledon station during this summer’s prestigious tennis championship.
Attendees of Britain’s much-loved Wimbledon event will be greeted with an impressive station domination, in partnership with Evian, involving a mix of experiential, digital and classic out of home advertising - booked direct with JCDecaux.
Russian tennis legend Maria Sharapova can be seen as a famous ‘Evian Baby’ on a mix of digital 6-sheets, 4-sheets, 48-sheets, floor media and banners. The adverts invite fans to share their reactions to the action using the hashtag #wimblewatch, which also includes a series of videos produced by Evian itself at the event that capture the reactions of celebrities and tennis fans.
The campaign also features certain elements that are a media-first, including artwork for AELTC across the stairwells to generate excitement for sports fans on their way to the event, as well as platform vinyl panels.
AELTC has also immersed consumers by welcoming tennis fans with a branded 3-metre high arch at the station entrance, before walking through a 20-metre-long walk way to queue for the shuttle buses to the matches. Tennis enthusiasts also have the chance to take selfies of themselves in-front of a giant image of the Wimbledon trophy.
Steven Dennison, Head of Creative Solutions at JCDecaux UK, said: “Wimbledon station plays an incredibly important part in the whole sporting event. It has been pivotal in creating and communicating the whole experience not only for fans, but also to the local community… This year we’ve taken that experience to a whole new level.”