Trust is now at the top of every marketer’s agenda, as only 34% of consumers say they trust the brands they use, but 81% say trust is a deciding factor in their purchase journey. There is clearly a big discrepancy here providing brands with an excellent opportunity to build Trust in a post-pandemic era.
Consumers are constantly presented with an abundant amount of news, advertising and messaging through a multitude of mediums, while concerns about the content veracity and brand safety have been on the rise. As such, it’s never been more important for brands to deliver honest, reliable and trustworthy advertising to counter-act the decline and future-proof their business.
'The Moment for Trust’, a partnership between JCDecaux and Clear Channel, explores the importance of capturing and converting your audience into a trusted customer and proves public media, in particular Out-of-Home, is the most successful channel in delivering credible information, which directly translates into driving brand consideration.