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Trust is now at the top of every marketers agenda, as only 34% of consumers say they trust the brands they use, but 81% say trust is a deciding factor in their purchase journey. There is clearly a big discrepency here providing brands with an excellent opportunity to build Trust in a post-pandemic era.

Our latest research shows Trust in public broadcasting leads against any other media (newspaper, magazine, social media) Particularly, 1 in 3 say they trust public media. 

Don't worry if you missed The Moment for Trust event in collaboration with Clear Channel as you can watch the full recording here: