Menu
  • Search

Attention! London Calling

 Attention! London Calling’ new insight from Lumen and JCDecaux UK reveals new data-driven opportunity using TfL data to plan by attention on London's bus shelters.

What do the bus shelters at Barking station, Seven Sisters Station, Wood Green, Ealing Town Hall and Bexleyheath Market Place all have in common? They are among the bus shelters that could deliver the most attention for brands in London. JCDecaux and Lumen Research have unveiled new ‘Attention! London Calling’ research which reveals the link between the time spent in a bus shelter and the amount of attention on a screen – with the headline finding that screens inside bus shelters generate an average 4.4 seconds of attention, ahead of many digital channels.

How we tested this

Researchers from Lumen used videos viewed by recruited adults to replicate consumer behaviour in test situations using eye-tracking technology and surveys to study the attention levels of people driving, walking and waiting at London bus shelters.

 

The results

The results show that people waiting at a bus shelter spend 4.4 seconds of attention looking at the advertising screen. This is longer than  many other forms of digital media.

How to find out more

Working with TfL, JCDecaux UK can now identify the bus shelters that provide the highest attention levels - enabling advertisers to plan for attention. A combination of tap-in data and attention data from JCDecaux UK means for the first time brands can choose the impressions that are likely to deliver the most attention.

 

Want to see the results?

Want to find out more about how to access this data and plan for attention on London bus shelters? Get in touch with our team on uk.data-solutions@jcdecaux.com